A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe. (entrepreneur.com)
The challenge is simple, much like last summer's Ice Bucket Challenge which had people dumping buckets of ice water on themselves to raise awareness and funds for ALS (amyotrophic lateral sclerosis) also known as Lou Gehrig's Disease. (news.starbucks.com)
Mr. Siddall's opinion seems less surprising if you consider that, since being hired in 2014 to run CMHC, he has been tasked with pouring buckets of ice water on housing markets in B.C.'s Lower Mainland and Southern Ontario that refuse to cool down amid historically low interest rates. (theglobeandmail.com)