Marketing deals more with the message and brand of the firm, while business development deals with the service offerings and clients who use those services. (businessoflawblog.com)
While growth in the core product line has been encouraging, it appears that many investors feel a more significant rebound will eventually come from M&A activity of business development deals. (valueline.com)
Marketing handles the brand's identity and graphic look where as business development deals directly with potential clients and develops opportunities for potential business. (businessoflawblog.com)