Include why you're the best person for this position by explaining how you would hit goals, exceed expectations, and ease business pain points. (medreps.com)
Tell your story and make it easy for the hiring authority to determine how you can solve their specific business pain. (breakthroughresumes.com)
Beyond seeing a promising market opportunity, the small - business pain point I decided to take on was one my family was too familiar with. (entrepreneur.com)