Unless you're forced to travel for business, earning butt in seat miles is a sad state of affairs. (pointsmilesandmore.com)
But increasingly, over the last several years, it seems Hollywood has decided to cash in on the phrase as some sort of box office draw — whether or not the content of the film asks for it — as though summoning the country's name alone is going to put butts in seats in a way that would be unachievable otherwise. (thefilmyap.com)
They're meant to get butts in the seats for some mind numbing entertainment that can last for 90 to 120 minutes or more. (firstshowing.net)