"Buyer behavior" refers to the way consumers act or make decisions when purchasing goods or services. It includes their thoughts, preferences, and actions before, during, and after making a purchase. Full definition
We are undergoing the most significant changes in buyer behaviors in several decades as well as seeing the rise of connected social buyers, albeit younger, who behave much differently than traditional buyers. (buyerpersonainsights.com)
To not acknowledge the changing buyer behaviors of potential customers is truly a missed opportunity for many organizations. (postbeyond.com)
As we continue to witness the evolving social age, the need for buyer behavior research becomes more important than ever. (buyerpersonainsights.com)