This poses a real dilemma for senior executives to choose the right people to be involved in buyer persona development efforts with the intent to inform strategy and one they must get right. (buyerpersonainsights.com)
It is now nearly fourteen years since the first - ever buyer persona development methodology was first created specifically for sales and marketing. (customerthink.com)
I've seen several buyer persona development initiatives fail because they were simply put in the wrong hands. (buyerpersonainsights.com)