In 2017, the undeniable shortage of affordable entry - level properties created a real barrier for this group, nation's largest buyer segment. (reimag.co.za)
The second can be when market research has identified a market with valid potential but the picture of the identified buyer segment is blurry. (buyerpersonainsights.com)
Knowing the distinctions will go a long way in communicating with these important buyer segments. (realtormag.realtor.org)