The phrase "buying side" refers to a group of individuals or organizations who are purchasing goods or investing in assets. They are the ones choosing which products or investments to buy. Full definition
On buy side transactions, we represent purchasers in acquiring a targeted business. (croft-bender.com)
If you have a chest freezer and want to put a serious dent in your annual grocery bill, consider buying a side of beef. (moneysense.ca)
The emerging market credit linked note, also sometimes called a «clean,» are traded by buy side clients to gain access to local debt markets for several reasons. (en.wikipedia.org)