A campaign manager is a person who leads and organizes a political or marketing campaign. They coordinate various activities like planning, fundraising, advertising, and managing a team to help achieve the campaign's goals. Full definition
To some extent, it's because it can be very difficult to persuade candidates and campaign managers of the value of digital organizing outside the confines of specific large races. (epolitics.com)
The surge of Democratic candidates this cycle has given way to a new crop of campaign managers who are taking their first crack at managing millions of dollars. (rollcall.com)