This is not the first premium and sports car subscription service by any means, but it is one of the first times it has been run directly through a major manufacturer. (evo.co.uk)
Car subscription services are a strategic initiative to align car ownership with modern demands, values and expectations, as well as offering true price transparency. (lawyer-monthly.com)
The shift is not just towards car - sharing, but you will eventually see car manufacturers move to offering cars as a service,» he elaborated, citing monthly car subscription programs such as Porsche Passport and Book by Cadillac. (fortune.com)