The phrase "cash shortfall" means that there is not enough money available to cover expenses or meet financial obligations. It refers to a situation where there is a lack of cash or funds to fulfill immediate financial needs. Full definition
When considered in these terms of how this immediate infusion of cash could help the borrower navigate an immediate cash shortfall, the payday loan actually offers a low - cost fee. (secureloanconsolidation.com)
An off - year or two is maybe acceptable over an entire cycle, but a consistent cash shortfall year - in year - out can't be ignored. (wexboy.wordpress.com)