SEGA of America President and COO Simon Jeffery attributes the success of the title to the rapidly growing casual gamer market: «With adored icons and fun game play, Mario & Sonic at the Olympic Games has shot to the top of the sales charts and is clearly resonating with the growing audience of casual gamers that want an engaging and accessible gaming experience.» (thatvideogameblog.com)
Lionhead has taken a bizarre direction with the next game in the Fable franchise, but will their experimentation and dive into a more casual games market be a worthwhile effort (nave360.com)
Infinity AR cofounder CEO Motti Kushnir, a former marketing executive at an Intel subsidiary, said at that time, «In the next two years, this product will be in training, for example a display of airplane engines for airlines, and will then reach the casual games market. (globes.co.il)