"Cautious consumers" refers to people who are careful and hesitant when it comes to spending money. They think twice before making purchases and are mindful of their budget or the quality of the product/service they are considering. Full definition
Even the most cautious consumers can be put at risk. (ovationcredit.com)
These categories help teachers become more cautious consumers of information, who can apply knowledge about the brain to personalizing instruction more effectively. (ascd.org)
Unfortunately, the first two quarters brought about some problems that were beyond Big 5's control and were exacerbated by cautious consumers. (valueline.com)