Generally, the opportunity for account - based strategy arises once a company reaches a certain level of maturity. (discoverorg.com)
Still, it is sign that the field is reaching a certain level of maturity that we are beginning to see some counterarguments. (hbr.org)
As a marketer, I am highly critical of the fact that I have no idea what to make of that brand right now, veering as it does between anodyne product ads aimed apparently at ladies of a certain level of maturity and goofy chicken - fries ads for the younger demo. (fooddrink-magazine.com)