Researchers found that shops can appeal to certain types of customers better than any website ever could. (entrepreneur.com)
And as a business trying to connect with a certain type of customer, you need to create a comprehensive profile of exactly who that person is. (entrepreneur.com)
Implications from deeper understanding of your customers typically involve changes in how you measure sales effectiveness, performance reviews, incentives, product mix, channels and sometimes «addition by subtraction,» or the process of improving performance by not selling to certain types of customers. (entrepreneur.com)