Claiming to have invented a fourth chocolate category after milk, dark and white, the company said it expected ruby chocolate to resonate in particular with Millennial consumers. (foodnavigator.com)
Chief executive officer Thomas Linemayr said: «Consumer interest and the upward momentum of the premium chocolate category are driving the emergence of single - origin chocolate.» (bakeryandsnacks.com)
The announcement came after Barry Callebaut created the fourth chocolate category adding to milk, dark and white in September last year, ConfectioneryNews previously reported. (foodnavigator.com)