Only I decided to up the chocolate factor. (justsotasty.com)
Since our friends and family are all big chocolate folks, I amped up the chocolate factor by using part Hershey's Dark Cocoa Powder and then using dark or bittersweet chocolate chips instead of semisweet ones. (myrecipes.com)
I decided to up the chocolate factor by actually making the loaf chocolate! (foodbabbles.com)