But Uncharted changed my opinion with a very direct cinematic approach and brilliant set pieces that set a standard of quality for the games that followed in the trilogy. (egmr.net)
Gilmore is the head of the studio and not at the coal face so to speak but the corollary that he asserts regarding the supposed organic development of cinematic approaches in games is a tad spurious. (mechadamashii.com)
If you'd like to see how Activision has applied a more cinematic approach to Call of Duty's marketing, check out Ben Hanson's previous interview with Activision and Infinity Ward heads as they discuss the link between movies and video games. (gap4.com)