They have a very clear audience, that have a relatively limited product range and it's very aspirational lifestyle focused so then the value proposition becomes more important. (selfstartr.com)
The music runs the gamut and it's clear the audience of mainly baby boomers and seniors is charged as they beat the dollar - store tambourines they've been loaned for the evening. (remonline.com)
A book about how to set up a pop - up retail experience has a clear audience. (entrepreneur.com)