Coffee is a commodity just like gas or cotton, so its future value is under constant speculation by commodity traders and coffee buyers alike. (inc.com)
While this amount of coffee doesn't even put Caribou in the top ten green coffee buyers in the world, it does mean they purchase more genuinely eco-certified coffee than at least five of the seven biggest buyers that disclose this data. (coffeehabitat.com)
Starbucks buys nearly twice as much coffee grown under meaningful environmental standards than the four largest coffee buyers in the world combined. (coffeehabitat.com)