The Germans I understand never took to blogging on the same level as the French or the Brits, however I'm told they're really into Wikipedia - a more collaborative medium that respects and defers to authority. (gapingvoid.com)
But the biggest thing is this is a gloriously collaborative medium, and it's choosing the right people. (entrepreneur.com)
Facebook is a more collaborative medium than LinkedIn, and as such it's a great place to engage and keep up to date with pages of employer brands that you admire and hope someday work for. (social.hays.com)