Account - based marketing allows sales & marketing professionals to influence collective groups of decision - makers within an entire target account. (discoverorg.com)
Simply a matter of being on the correct side of enough trades to be net profitable overall... something a majority in collective group fashion will fail to do. (tradingmarkets.com)
This avoidance behavior is socially reinforced by collective group norms, as well as the messages we receive from the mass media and the political elite. (dotearth.blogs.nytimes.com)