A more realistic estimate is between 10 and 15 million individual viewers, many of whom watch several different programs each week to produce a higher combined audience figure. (religion-online.org)
While there has been some movement in the sizes of audiences for different programs — some have been increasing while others have been decreasing — the total combined audience for all programs reflects the saturation point. (religion-online.org)
Though there was an upturn in combined audience in 1980 and 1981, the total still remains below the peak of 22.3 million for 1977. (religion-online.org)