A "comeback plan" is a strategy to help someone or something recover from a setback or failure and get back on track. It outlines steps and actions to be taken in order to regain strength and success. Full definition
Left unspoken, however, was what these much lower sales figures will augur for Sergio Marchionne's Alfa comeback plan, or for that matter FCA's. (automobilemag.com)
Chrysler executives acknowledge the problem and are preparing a minivan comeback plan. (articles.orlandosentinel.com)
Ford needs the Edge to succeed in that segment to prove that its latest comeback plan — called the Way Forward — is built on more than promises. (articles.orlandosentinel.com)