We do know that self - published books presented by authors applying to join the Union must demonstrate commercial intent, and must be peer reviewed before being forwarded to the membership committee of the Union for approval based on existing criteria. (goodereader.com)
For example, this past Wednesday we announced our strategy to focus on verticals with high commercial intent, such as travel, and offer users cash back on their purchases from our advertisers. (slaw.ca)
If that public announcement reflects the approach that is adopted in practice and confirmed by the Courts, then it suggests a more pragmatic and less expansive approach to the interpretation of commercial intent. (slaw.ca)