Video submissions are judged by expert practitioners and are evaluated based on how thoroughly they have met communication objectives. (petbusiness.com)
I'll include the entirety of the document below, as well... The paper is titled «Strategic Communications Objectives» and appears to outline the Obama administration's plans for conveying its climate goals to the public in the months preceding the next major round of climate talks in Cancun, Mexico this November. (treehugger.com)
Lead or direct implementation of tactics and resources necessary to achieve Product Management and Marketing Communication objectives, including advertising, media, public relations, trade shows, web presence, e-marketing. (maryelizabethbradford.com)