Beyond persona, brands must create communities of interest in which employees, influencers, brand advocates and others who believe in (and trust) the brand can interact. (entrepreneur.com)
Then there are the networks that exist within communities of interests such as the modern conservative movement and the environmental movement of the past decade. (dropoutnation.net)
Every constituency in an economic entity in its relationships with other constituencies combines communities of interest and conflicts of interests. (mjwhitman.pressbooks.com)