U.K. February mortgage data also showed an annual decline of 5.6 percent for approvals with analysts at Jefferies saying they anticipate a further fall in March given difficult to match comparable figures from last year before an improvement in trends returns in subsequent quarters. (nbr.com)
In contrast, when Tony Blair first became Labour leader Gallup found comparable figures to Brown on whether he was decisive and effective... but found that 70 % of people thought he was caring and likeable. (ukpollingreport.co.uk)
Without knowing things like what weighting was used we don't know exactly how comparable the figures are, but it certainly doesn't look as though the Conservative swing is any larger in the easiest marginals than in the county as a whole (and — in the present political circumstances — it doesn't need to be). (ukpollingreport.co.uk)