«If you're relying on OTAs and Direct Bookings or worse a representation company that places your hotel on a long list of comparable hotels, you'll be missing out on serious business from North America!» (breakingtravelnews.com)
And not just judged against what InterContinental charges but also other comparable hotels in the area. (lazytravelers.net)
Beneath is visible a sample cover letter highlighting comparable Hotel General Manager assets. (jobhero.com)