"Compelling prose" refers to writing that is extremely engaging, interesting, and persuasive. It captures the reader's attention and compels them to continue reading. Full definition
From Washington, D.C. to Hyde Park, from a little white house on Long Island to an apartment on Manhattan's Washington Square, Amy Bloom's new novel moves elegantly through fascinating places and times, written in compelling prose and with emotional depth, wit, and acuity. (bookbrowse.com)
Learning to write compelling prose takes time. (annerallen.com)
The most compelling prose or the most enticing offer in the galaxy isn't going to do you a smidge of good if no one opens the email. (entrepreneur.com)