One of the things a book cover needs to do is make your book look distinctive, make it stand out from the thousands of competing titles. (lulu.com)
In legal publishing, it is the norm for competing titles to be published by the same company. (slaw.ca)
My suggestions to turn things around for her included a switch to the «teen health» category, which had very few competing titles in it that had great sales ranks. (amarketingexpert.com)