For a while now the software has been integrated with Majestic SEO which provides really good competition analysis data. (smallbusinessideasblog.com)
Commenced: 9 March 2018 ACCC competition analysis: «The ACCC concluded that the proposed merger was unlikely to substantially lessen competition in any relevant market. (australiancompetitionlaw.org)
The section on competition analysis is also insightful. (bookbuzzr.com)