The phrase "competitive differentiator" refers to something unique or special about a product, service, or company that sets it apart from its competitors. It is a way to stand out or gain an advantage in the market. Full definition
Appearing as one of the top firms in the report serves as an important competitive differentiator for U.S. firms of all sizes. (rismedia.com)
According to Forrester, «In the battle to win, serve, and retain customers, data security and privacy have become competitive differentiators.» (hackbusters.com)
«In the property management industry, the most important competitive differentiators are service quality and trust,» says Williams. (rismedia.com)