Now, you don't have to go quite this far with your law firm, but you should have a solid, identifiable brand and ways to distinguish yourself from competitor firms. (lawyermarketing.com)
Firms will have to up their game if they want to retain their top talent as competitor firms look for new ways to attract them. (totumpartners.com)
Because most competitor firms had similarly limited international capabilities, clients did not base their buying decision on differences in the geographic footprint of firms and tended to focus instead on historic relationships. (lawpracticetoday.org)