"Competitor prices" refers to the prices at which other businesses are selling similar products or services. It helps businesses understand and compare their pricing to their rivals in the market. Full definition
We will match and beat competitor prices for their «entire program» cost, not just the breakdown of each phase. (texassmartdrivers.com)
Don't forget to check competitor pricing on your cable, internet and other services to see if you can get a better rate. (gobankingrates.com)
I wonder how prevalent such practices are in the private sector (including both companies researching competitor prices and independent research companies selling data to retailers). (money.stackexchange.com)