So if the «information deficit» model is right, why hasn't consensus messaging led to an increase in public acceptance of the science? (skepticalscience.com)
And that may be the real reason why consensus messaging doesn't work: - everyone's bored of «global warming» and nobody cares any more. (culturalcognition.net)
If consensus messaging is toxic, then that seems to suggest that some respond poorly to being made aware of something true, which is — in itself — interesting. (rabett.blogspot.ru)