That's because Airbnb is usually positioned as a lodging alternative for leisure travelers (i.e., you and your friends on vacation in Europe), while core hotel consumers tend to be businesspeople (McKinsey consultants on a project in New Orleans). (qz.com)
The director is also producing with Emma Thomas and Lynda Obst, while Jordan Goldberg will exec produce with Caltech physicist Kip Thorne, who serves as a technical consultant on the project. (thewrap.com)
The company wasn't doing it alone, however, and hired Accenture (which also worked on Loblaws» integration) as the lead consultant on the project. (canadianbusiness.com)