The hearing will broadly cover privacy standards for the collection, retention and dissemination of consumer data for commercial use. (gizmodo.com)
Already several people have proposed ideas (here's a good article, or this one) for consumer data privacy and security that involve common sense and a definition of social norms. (gigaom.com)
The new law requires companies to protect consumer data and to get explicit and specific permission for all kinds of data - collection activities. (businessinsider.com)