The problem of course is that these price wars and ebook protests are driving a value perception home in consumers minds. (eoinpurcellsblog.com)
It doesn't really exist in consumer mind - share at all. (zdnet.com)
Gender issues have been a hot button issue for over a century, and Always brought that topic back to the forefront of consumers minds during the Superbowl, a historically masculine event. (visualnews.com)