Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine and spirits category. (womenofthevine.com)
Solar energy has become a mainstream way to save on utility bills and hedge against rising electricity rates and has wide appeal beyond the green consumers niche. (earth911.com)
Fans of comics and graphic novels tend to be a more technologically adept consumer niche of society, so it just makes sense that these fans would enjoy reading their favorite story lines on high - tech devices; avid collectors may still choose to purchase hard copy editions of the comics for the intrinsic and investment value of the titles, but now readers will not have to choose which format they prefer. (goodereader.com)