Here's some great advice on how to identify consumer pain points. (inc.com)
Jean Broders, senior brand manager of Kent Pet Group, manufacturer of World's Best Cat Litter in Muscatine, Iowa, said solution - based litters are on the rise in the category to address consumer pain points by focusing on easy cleanup, health issue detections and advanced odor control. (petproductnews.com)
Your Unique Selling Propositions (USPs) still come in handy, as you can match them up with consumer pain points. (elearningindustry.com)