Consumer willingness refers to a person's readiness or eagerness to buy or purchase products or services. It indicates how much a consumer is willing to spend their money on something they want or need. Full definition
In addition to screen size, experience is a major factor in consumer willingness to use mobile devices for office productivity. (techwelike.com)
«China, the recent growth engine for demand, remains underpenetrated, and should remain accretive, and the North American consumer remains healthy thanks to the wealth effect (equity markets and home prices remain elevated supporting consumer willingness to spend),» she said in an email to CNBC. (cnbc.com)
«This share loss appears at risk of accelerating given 1) Amazon's bigger push into fashion, and 2) consumer willingness / acceptance to shop fashion through Amazon.» (inc.com)