I create a variety of content pieces like blog posts, web copy, newsletters, e-books, articles that help clients communicate effectively. (blog.feedspot.com)
That includes the tone, message and format of communication tools such as content pieces, emails, and videos. (entrepreneur.com)
In this case, your content marketer could utilize these filters to see which content pieces work best with specific audiences so that they can better plan out their 2018 content marketing calendar. (brightfunnel.com)