We need to stop talking about conversion rates, and start talking about conversion cycles. (entrepreneur.com)
She's your first digital employee, and she'll remind you when, where and how best to approach your leads over their individual conversion cycles. (rismedia.com)
Despite the decline in FCF, it successfully reduced the cash conversion cycle from 84 days in 2009 to 64 days in 2013. (thecollegeinvestor.com)