Do you have useful conversion points on your website that align with meaningful offers or relevant actions? (ironpaper.com)
By measuring conversion points throughout the funnel, you can start to identify where you might have high drop - off, and tighten that area with lead nurturing and content. (ironpaper.com)
You have to register for the hotel points to United Miles conversion (via the link in the blog post) and, as far as I can tell, everyone is eligible for the conversion (travelingformiles.com)