This year, the company started breaking its products into what it calls «core category platforms» in order to increase marketing and innovation around key consumer insights. (fooddrink-magazine.com)
The integration is expected to happen across core categories like productivity, messaging, utilities and cloud - based services. (techtree.com)
For a little more one can jump to the quad core category (unite 2 with 4.7 inch screen). (gogi.in)