To play a more active role in your audience's perception of what you bring them, think of them first by defining the very core of your argument. (lawyerist.com)
Not that this matters too much: the juvenile asides that litter the first third of the book (for example, «I am tempted to retort here that theologians are expert at nothing») mean that, by the time we get to the fascinating core of his argument, Krauss will be preaching only to the converted. (newscientist.com)
And finally to the core of the argument of many U.S. politicians seeking election or re-election; that others» «undervalued» exchange rates are to blame for America's ballooning trade deficit. (tradeready.ca)