"Core passion" refers to a strong and intense enthusiasm or love for something that is at the center or very important to a person's life. Full definition
By asking yourself this question; you will be forced to analyze your personal skills, strengths and weaknesses, your core passion and see how they can be leveraged to start and build the business of your dreams. (profitableventure.com)
I love art, music, business, and the intellectual life, but my core passion is the church and being a pastor of it. (nakedpastor.com)
Work with your teams to enable them to identify what their core drivers are, maximising their alignment between doing and being: activity and core passion. (premierchristianity.com)