"Corporate sponsorship" refers to a situation where a company or business provides financial support or resources to another organization, event, or cause in exchange for advertising or promotional opportunities. Full definition
In addition to the advertising and promotional aspects of corporate sponsorship, it also provides benefits in the realm of community relations. (inc.com)
While corporate sponsorship programs are growing increasingly innovative, one fact remains: they are still driven by money to an extent. (inc.com)
However, part of the increase in corporate sponsorship worldwide is attributable to the number of small - and medium - sized firms that are becoming involved. (inc.com)