Even those who agree that something should be done will be put off by how little understanding you've shown for costs of your actions. (illconsidered.blogspot.ru)
The problem with burning fossil fuels currently is that people who do it don't bear the full cost of their actions. (climatechangenationalforum.org)
If a business owner, business strategist or chief operations officer is able to understand the marginal costs of an action relative to its marginal benefits, she or he can make better decisions. (fortune.com)